Dr. Steffen Berns, president of Bosch Car Multimedia stated: “Displays are increasingly becoming interactive systems.”
Passengers and drivers are now more prone to the visual experience of smartphones and hence wish to have the same experience in the head-up display of the vehicles too. With the new 3D display products, Bosch is responding to this trend and is generating a realistic three-dimensional effect that allows visual information to be grasped faster than when displayed on conventional screens.
“Displays are increasingly becoming interactive systems that can better anticipate driver’s individual needs,” says Dr. Steffen Berns, president of Bosch Car Multimedia. “There is huge business potential for Bosch here.”
The 3D effect that serves to enhance a film’s entertainment value is also helpful now in case of a vehicle. “The display’s depth of field means drivers can grasp important visual information faster, whether from an assistance system or a traffic-jam alert,” Berns says. “Alerts that seem to jump out of the display are much more obvious and urgent.”
When navigating street, the 3D effect plays a decisive role, as the spatial depth of the map display makes it immediately clear which building marks the next turn. For its new display, Bosch makes use of a passive 3D technology, which works completely without additional features such as eye tracking or 3D glasses.
The portfolio of Bosch include applications of all kinds – from small and flat to large and curved, and sometimes in unusual shapes such as round or with trimmed corners. On the top of this, interaction can take the form of voice or touch control – the latter also with haptic feedback. “Bosch is developing infotainment to suit any customer,” Berns says.
Head-up displays of bigger size are more multi-purpose and intelligent, that means more control units. Bosch uses just one cockpit computer to coordinate the entire HMI, and delegates all control functions to one central control unit. “We are putting intelligence into the cockpit,” Berns says. Fewer control units offers light weight that reduces the vehicle development time.
Vehicle displays are subject to rigorous safety standards, especially when it comes to temperature fluctuations and vibrations, these standards are far higher than for consumer electronics. Bosch operating systems are tested thoroughly to make them fit for vehicle use.