Jaguar Land Rover introduces Head-Up Display technology for 3D in-car experience

Jaguar Land Rover introduces Head-Up Display technology for 3D in-car experience

August 22, 2019

The experts at Jaguar Land Rover are developing a powerful 3D head-up display for projecting safety alerts, such as lane departure, hazard detection, sat-nav directions, and for reducing the effect of poor visibility in poor weather or light conditions. Augmented reality would add the perception of depth to the image by mapping the messages directly onto the road ahead.

As per a study conducted in Germany, the use of Stereoscopic 3D displays in an automotive setting can improve reaction times on ‘popping-out’ instructions and increases depth judgments while driving.

The innovative technology can be of used by the passengers in the future for watching 3D movies. Head and eye-tracking technology would follow the position of the user ensuring they can see 3D pictures without the need for individual screens or shutter glasses worn at the cinema.

The 3D displays in future would offer users a personalised experience and allow ride-shares to independently select their own infotainment. Several passengers sharing a journey would be able to enjoy their own choice of media – including journey details, points of interest or movies – and optimised for their seating.

The research conducted along with the Centre for Advanced Photonics and Electronics at University of Cambridge focusses on developing an immersive head-up display, which will closely match real-life experience allowing drivers to react more naturally to hazards and prompts.

Not only does it provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap; helping us to move towards a safer, more intuitive and smarter future, for everybody,” mentioned Valerian Meijering, Human Machine Interface & Head-Up Display Researcher for Jaguar Land Rover.

This programme is at the forefront of development in the virtual reality space – we’re looking at concepts and components which will set the scene for the connected, shared and autonomous cars of the future. CAPE Partners are world-leading players strategically positioned in the value chain network. Their engagement provides a unique opportunity to make a greater impact on society and further enhance the business value of our enterprises,” said Professor Daping Chu, Director of Centre for Photonic Devices and Sensors and Director of the Centre for Advanced Photonics and Electronics.

The new head-up display is a part of the ‘Smart Cabin’ vision of Jaguar Land Rover, that is all about applying technologies which combine to create a personalised space inside the vehicle for driver and passengers with enhanced safety, entertainment and convenience features as part of an autonomous, shared future.

Jaguar Land Rover with these efforts is driving towards Destination Zero, its ambition to make societies safer and healthier, and the environment cleaner.

Source: Jaguar Land Rover



Author : Meha Prasad

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