WayRay aims to replace car dashboards with holographic displays

WayRay aims to replace car dashboards with holographic displays

September 13, 2021

WayRay’s new Deep Reality Display is a new system – being showcased at IAA Mobility 2021 expo in Munich this week – capable of replacing the traditional car dashboard with a new immersive holographic display.

Zurich-based WayRay is promoting an automotive heads-up augmented reality display that is capable of using a large part of the windscreen, and position virtual objects at different apparent distances, it claims.

According to the company, WayRay is turning the entire windshield into a virtual world where information about the vehicle, navigation, infotainment and the surroundings can be shown whilst blending with the real world.

The company, in its press release, states that, “The deep Reality Display® can show different parts of the virtual image at different distances. The display will have near-field information providing all necessary dashboard elements on it placed at a comfortable distance from the driver's eyes that is easy to "read" in the city or highway. Speaking of a far-field — it includes the immersive True AR™ multiple depth planes full of AR applications from on-ground navigation to infotainment and gaming content. This breakthrough feature further reduces disparity errors between the virtual image and the real world and results in an even more impressive and safe user experience. The technology is on the show with live demos at the IAA Mobility 2021 in Munich this week.”

Its red-green-blue lasers are mounted remotely and connected by optical fibre to a ‘picture generating unit’ from which light travels in free space to the windscreen. Inside the windscreen are functional layers including a holographic polymer film – layers which will “meet the automotive requirements for glazing.

WayRay has partnered with Covestro (Leverkusen, Germany) for the holographic film, and AGP eGlass of Ghent in Belgium to integrate this layer into a curved glass windscreen laminate.

WayRay’s founder and CEO Vitaly Ponomarev while outlining his vision said, “‘Deep Reality Display’ is an extremely important realisation of WayRay’s technologies which will be rolled out commercially and at scale by the beginning of 2023. It is completely reshaping both the driver and the passenger experience, turning moments in our cars into more enjoyable, comfortable and safe adventures. The launch of this technology is an important milestone that brings us closer to our global mission – to make any transparent surface a window into the virtual world.”

Author : Chandana Patnaik


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