Ski & Wake Boat Market to grow beyond US$ 1.94 billion by 2024
February 17, 2020
Ski and Wake Boat Market Overview:
The performance of recreational boating industry is highly dependent upon the performance of the USA’s market, as the country is the largest demand generator of recreational boats globally. The recreational boat market has been marking positive growth since 2010 and is anticipated to cross the peak figure of 2008 very soon. Major players are resorting to inorganic growth strategies in order to position themselves better in the market, which, in turn, is leading to a greater market concentration.
The global ski and wake boat market size is projected to grow at a healthy rate over the next five years to reach US$ 1.94 billion in 2024. Increasing number of participants in outdoor activities, growing new powerboat sales, increasing HNWI population, and increased affordability of recreational boats are major growth propellers of the ski and wake boat market.
Report Overview:
This report, from Stratview Research, studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.
Salient Features of the Report
The Research Report offers an in-depth view of the market, its health and growth, the factors shaping the industry, the competitive dynamics and a glimpse of the future.
The following are the key features of the report:
- Strategic segmentation
- Market analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
- Detailed Competitive Rivalry landscaping
- Market trend and forecast analysis
- Future Growth Boulevards
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Ski & Wake Boat Market Segment Insights:
Wakeboard Boat: The growth engine
The market is segmented based on boat type as wakeboard boat, wakesurf boat, and ski boat. Wakeboard boat is expected to remain the growth engine of the market during the forecast period. Decrease in fuel prices, attractive boat layout, and new designs of boats are the key factors propelling the demand for wakeboard boats in the industry.
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Dominance of: Fiberglass boat
Based on the hull material type, the market is segmented as fiberglass boats and aluminum boats. Fiberglass boat is likely to remain the larger and the faster-growing segment of the market in the coming five years. The demand for fiberglass boat type is largely driven by the materials’ excellent properties such as excellent strength-to-weight ratio, incombustibility, high electrical insulating property, and low susceptibility to moisture.
A highly/moderately/fragment consolidated Market
The supply chain of this market comprises raw material suppliers, tier players, ski and wake boat manufacturers, distributors, and end-users. The global ski and wake boat market is highly consolidated with the presence of few boat manufacturers including Malibu Boats Inc., Mastercraft Boat Holdings Inc., Correct Craft Inc., and Skier’s Choice Inc. capturing lion’s share. Development of high-performance and valuable ski and wake boats, expansion of distribution network in untapped markets, and execution of mergers & acquisitions are the key strategies adopted by the major players to gain a competitive edge in the market.
Regional Hegemony of North America
North America is expected to remain the largest ski and wake boat market during the forecast period with the USA being the growth engine. The country is expected to maintain its supremacy not only in the North American market, but also in the global market as well. All major recreational boat manufacturers have a widespread presence in all the major markets in the USA in order to better penetrate the market. Europe also holds a considerable share in the market with France, Germany, and the UK being the key demand generators in the region. Asia-Pacific is a relatively small market, but will exhibit excellent growth rate in years to come, largely driven by New Zealand, Australia, and China.
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