It was estimated prior to this unanticipated outbreak that the Digitally Printed Wallpaper Market was likely to witness an impressive CAGR of 23.8% during the forecast period. However, the gradual slowing down of industries will undoubtedly impose limits on the previously estimated growth rate.
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Market Share Analysis
Digitally Printed Wallpaper Market Share: By Substrate Type
Based on the substrate type, the market is segmented as non-woven, vinyl, paper, and others. Vinyl held the largest share of the market in 2019, and is expected to remain dominant during the forecast period, mainly driven by its increasing popularity among the various end-users enhanced by its low cost, excellent durability and ease of handling and pasting.
Digitally Printed Wallpaper Market Share: By Printing Technology Type
Based on the printing technology type, the digitally printed wallpaper market is segmented as inkjet and electrophotography. Inkjet printer is expected to remain the more dominant printing technology type of the market during the forecast period, owing to its wider applications, exceptional durability, higher image quality and more accurate color matching.
Based on the end-user type, the market is segmented as residential, non-residential, and transportation. The residential segment is expected to remain the largest end-user type of the market during the forecast period, owing to rapid urbanization with increasing demand for interior decorations.
In terms of regions, Asia-Pacific is expected to remain the dominant region of the market in the coming five years owing to the rise of living standards coupled with the largest and the fastest-growing construction market in the region. Industrialization, urbanization, and increasing disposable income in the emerging economies will continue to propel the demand for digitally printed wallpapers in the region over the next five years.
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