The unexpected shifts in the global markets because of the sudden outbreak of the COVID-19 virus have brought many major and minor tremors to industries of all sizes including the Marine Outboard Engines Market.
The pandemic will imprint both short as well as long-term repercussions in the marine outboard engines market; however, the market will find some solace in the long-term scenario with some driving factors including expected growth in HNWI population, increasing boating participants, growing interest towards outboard boats from sterndrive or inboard boats, and increasing demand for high-power outboard engines. Healthy recovery in outboard engine sales from 2022 assist the industry stakeholders to push the global sales to marginally above 750 thousand units by 2025; however, it will be significantly lower than the 2019-sales figure.
Market Share Analysis
Stratview has firstly segmented the marine outboard engines market based on the engine power type as <75kW, 75-110 kW, 110-150 kW, and >150 kW. <75kW engine power segment is likely to remain dominant in terms of unit shipments by 2025. However, the segment is likely to losing away its share to the mid-range and high-power segments, majorly in the USA and some key Western European countries. Japan, China, Russia, and Germany are some key countries with the highest penetration of low-power engines. The majority of outboard engines’ demand in these countries is less than <30 kW. The <150 kW engine power segment has been gaining significant share in the market, especially in the USA.
Our analysis based on the market segment of the boat type suggests that the fishing segment is expected to remain the dominant boat type segment among fishing, leisure, sailing/transport, and others. Pontoon, center console, and multi-species boat have been gaining traction in the segment. Both saltwater and freshwater fishing are generally performed on an outboard-powered boat, which creates a huge demand for outboard engines.
The market is registering significant changes in regional dynamics in pre-COVID and post-COVID scenarios. All regions to mark a huge decline in outboard engine sales in 2020; however, EMEA is estimated to be the worst-hit region due to the pandemic.
The North American market is also estimated to register huge losses due to the pandemic. Despite severely hit region, the region is projected to remain the largest market for marine outboard engines during the forecast period. The USA is the world’s largest market for both outboard engines as well as recreational boats, with Florida being the largest single market. All the major players have a strong presence in the region to tap the huge market.
Asia-Pacific is currently a small market but is likely to be the fastest-healing region in the market in a post-pandemic scenario. China, Australia, and Japan are key countries in the market generating considerable market demand.
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